Digital marketing is a broad term that refers to the promotion of products or services through digital channels such as search engines, social media, email, websites, and mobile apps. It includes a wide range of tactics and strategies designed to increase brand awareness, drive traffic to a website, and generate leads or sales.
Some common digital marketing tactics include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and influencer marketing. Each tactic can be used individually or as part of a larger digital marketing strategy to achieve specific business goals.
Digital marketing is important for businesses because it allows them to reach a large and diverse audience, measure the effectiveness of their marketing efforts, and target specific customer segments with precision. By leveraging digital marketing channels, businesses can increase their online visibility, build relationships with customers, and drive revenue growth.